Twitter allows targeting advertising under certain keywords

Advertisers has long been on twitter waiting for this new feature in targeting their campaigns, and starting from the day they were able to set the appearance of promoted tweets based on certain keywords appear in the timeline of the user.
This new update in the benefits of targeting ads Twitter is available in all languages ​​and markets in which supported by advertisements Twitter.
According to these new possibilities advertisers will have access to users based on keywords that appeared to them in tweets that or interacted with both re-twitter, reply, and other preferences.

And social network says that this new way of targeting will not be displayed to the user more ads, ads will be even more to do with what reads.
And, according to tests conducted by Twitter on a sample of accounts and advertisers, found that web users tend to interact and respond more to ads via tweets promoter in case according to keywords targeting more than any other method for targeting.
It is easy to the advertiser set options for his new advertising campaign targeting, where you can choose whether to show ads in the user's timeline or in search results, and then can identify a set of keywords. Of course, you can combine this new option with other options targeting geographical as the site, the user's machine, and sex of the user.